Google Zeitgeist


Innovated and guided by John, Zeitgeist Minds is a YouTube destination for Google’s thought leadership conference, Zeitgeist. Recognized as the first truly “responsive” YouTube channel, Zeitgeist Minds augments talks from the conference with amplification content such as street view, maps and Wikipedia, giving users greater context around the video presentation. The site also contains cross-linking that allows users to share their viewing experience via “The Larry Link”—a feature developed at the request of Larry Page. To create an experience that includes an intuitive backend application designed to programmatically suggest additional content directly related to the featured videos, John’s team partnered with development agency Psycle. The result is a highly innovative, patent pending site that not only serves as the perfect compliment to Zeitgeist events, but also has been developed into a product that the ZOO has customized for major brands including Sony PlayStation.

In August of 2014, PlayStation came to ZOO for help with their biggest game launch in the first half of 2015—The Order: 1886. The gaming giant asked the ZOO to develop a content strategy and distribution platform allowing players to fully engage in their marketing assets across paid, owned and earned touchpoints. Employing the Zeitgeist Minds model and working with popular YouTubers, the ZOO developed a series of custom videos to create more hype around the game’s launch. PlayStation was so impressed with John’s team they launched the campaign with a pre-game Super Bowl spot featuring the URL This massive level of exposure courtesy of the ZOO partnership helped The Order: 1886 become PlayStation’s biggest game release to date.

February 1, 2015
Zeitgeist Minds
ECD: John Militello
CD: Kyle Locke, Nathan Ruess
Producer: Matt Lorrian
Vendor Partner: Psycle

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