John Militello is at heart a creative guy.
But, as his resume indicates, he’s also very well versed on the account side. Both disciplines play key roles in his work as a highly experienced consultant for the Automotive and Technology sectors. Prior to joining the consultancy arena, John served as the Director of Marketing for Volvo Cars USA. With Volvo, John managed all US marketing efforts (Tier 1 & 2 national advertising, CRM, social, and digital content) to ensure communications were user-focused and on brand. He has led a number of groundbreaking campaigns such as the first advertiser 360-degree video on Facebook and the Volvo Wedding Campaign. His creative direction also resulted in his agency team winning three Cannes Lions awards and was a shortlist nomination for the Volvo XC90 T8 Highway Robbery campaign. Prior to joining Volvo, John was the Executive Creative Director that founded and led the team for Google’s ZOO—a creative think tank for brands and agencies. Here, John developed and guided a group of 14 people charged with driving Google's display revenue and creative excellence, primarily via the YouTube platform. Prior to his experience with Google, John worked for FBI, a progressive marketing agency based in New York City. His most notable achievement was leading the creative charge for the award winning Volvo for Life Awards. In addition, he played a key role in taking the small agency from $250,000 in revenue in 1999 to a $7 million company in 2007.
In 2018 John left Volvo to start an agency, Longblink, with business partner Sean Miller the former CSO of Rokkan. Longblink is a strategy studio focusing on the notion that a purposeful pause can enhance a brands growth and better connect them to the people they wish to reach. Longblink has been instrumental in developing brand strategy for a few startups as well as developing go-to-market and creative strategies along with creative executions.
With a wealth of leadership experience from both a client and agency perspective, John is uniquely positioned to strategize and deliver groundbreaking, high-level communications that differentiate products while building brand equity.
John is an incredible creator, organizer and communicator of ideas that connect the world's leading brands to consumers, through technology. I've had the pleasure of developing several programs with him in the Financial Services sector, all of which challenged brands to question the status quo and move confidently into the digital future. John connects easily with advertisers and agencies, manages the complex ecosystem of Sales and Product internally at Google with great efficacy, and delivers high-quality concepts every time.
Head of Industry, Financial Services
John is an amazing creative talent and a wonderful business partner. He is able to quickly understand a customer's business challenges, and bring business building solutions to them. Every time I have worked with John, I have been impressed in how he always puts the needs of his customer first ... always making sure to do right by them, and to making sure they received unique, business-building ideas. John is also a engaging and inspiring presenter --- encouraging his audience to think outside of the confines of their day-to-day. John is a fantastic creative asset to Google.
Head of Industry, Telecom
John Militello get's it. The level of insight, quick off-the-cuff, big picture thinking is like air to him. Whether it's strategy, production, creative or management, John brings a level of intensity that is healthy and productive. Preview his portfolio to see some of the work he has done for corporate, automotive, financial services and entertainment industries. I've learned a lot working with John and look forward to watching his continuous success.
Looks Good. Works Great.
Thoughtful, Articulate, Passionate, Persuasive and above all else Humble. It's rare to find someone with creative prowess and the human compassion to put others above yourself. In the case of John he does this for both users he's developing creative work for and the clients or agencies we're supporting. John is able to think on his feet to tie together loose tangental thinking that will unlock an 'AH-HA' from a room. I've was lucky to work alongside John on development of the Global Mondelez campaign PlayWithOreo.com. He was able to develop a creative throughline in the loose thoughts presented him to craft a creative pitch that was deeply rooted in human truth. His well-rounded talents transcend seasoned creative vets by leaps.
the ZOO at Google