Tasked with “scaling” the video output of various sizzle reels, prototype videos and customer journeys created by the Google ZOO and other groups within Google, John’s design team developed the Google Video Tool Kit. This involved working in partnership with motion design firm Thank You, who helped the ZOO in creating a video style guide, title graphics, lower thirds, intros & outros and standard YouTube and Google searches/results for the kit.
The user’s output video is built into After Effects project files, which can be turned over to any video vendor with the assurance that all graphics are consistent and meet Google’s standards. This allows Google to create a wide range of video content more efficiently while ultimately reducing costs.
CREDITSECD: John Militello
CD: Kyle Locke
Vendor Partner: Thank You